On Tuesday, 21 December, 2016, Anita Okoye held a launch event at Oasis Medspa for her new venture #TheCashewAppleProject. The wife of PSquare’s Paul Okoye has been working behind the scenes with her American team for a few months preparing for the launch of the project which is “A mission to uncover Africa’s Hidden Jewels”.
At the event Anita and her team explained the project which will be a series of small projects to encourage Africa and the rest of the world to see the value in African art, music, agriculture, and more. Anita gave a heartfelt speech saying
“#TheCashewAppleProject is a mission to uncover these hidden jewels and show the world how rich we really are, but first we must see our own value. We must see the value in our agriculture, in our fashion, our music. We must see value in the rich and the poor, the young and the old. We must see the value within ourselves. So again I thank you for joining me in this journey, our collective efforts will surely show the world that Africa is more than our flaws, and inspire them to search for our hidden jewels.”