Google acquires Fossil smartwatch tech for $40mi

Google agreed to pay $40 million for the smartwatch technology of the fashion and accessory group Fossil, the companies said on Thursday, enabling the California tech giant to expand in the growing wearable tech market.

As part of the deal, Texas-based Fossil Group’s research and development team working on the smartwatch will join Google, which will acquire the intellectual property for Fossil smartwatches, the firms said.

The move would give Google the potential to create its own branded smartwatches to compete against Apple, Fitbit and others in the wearable tech space.

“Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives by bringing users the information and insights they need quickly, at a glance,” said Stacey Burr, a vice president at Google Wear OS division.

“The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer.”

Greg McKelvey, chief strategy and digital officer at Fossil, said in the statement: “We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches. Together with Google, our innovation partner, we’ll continue to unlock growth in wearables.”

Fossil moved into smartwatches in 2015 with a $260 million acquisition of Misfit, a tech platform created by former Microsoft researcher Sonny Vu and onetime Apple chief executive John Sculley.

Research firm IDC estimates that global shipments of wearable devices will hit 125.3 million units in 2018, up 8.5 per cent from 2017, and that the market will grow 11 per cent through 2022 as a result of the growing popularity of smartwatches and greater wearables adoption in emerging markets.

(AFP)

Related posts

92 Thoughts to “Google acquires Fossil smartwatch tech for $40mi”

  1. Thanks to your interest in Funding Advice.

  2. Wow that was unusual. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Anyways, just wanted to say great blog!

  3. I’m gone to convey my little brother, that he should also pay a visit this web site on regular basis
    to obtain updated from most recent news.

  4. Traders do pay direct and indirect costs.

  5. Hi this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience.
    Any help would be enormously appreciated!

  6. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.

    I think that you can do with some pics to drive the message home a bit, but instead of that, this is excellent
    blog. A fantastic read. I will definitely be back.

  7. Hello! I’m at work browsing your blog from my new iphone!
    Just wanted to say I love reading through your blog and look forward to all
    your posts! Carry on the great work!

  8. Hey! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m
    having difficulty finding one? Thanks a lot!

  9. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.

    nonetheless, you command get got an nervousness over that you wish be
    delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this hike.

  10. Wonderful article! That is the kind of information that are meant to be shared around the web.
    Shame on the seek engines for now not positioning this
    publish higher! Come on over and talk over with my website .
    Thanks =)

  11. Hello! This is my first comment here so I just wanted to give a quick shout
    out and say I really enjoy reading through your articles.
    Can you recommend any other blogs/websites/forums that go over the same subjects?

    Thanks a ton!

  12. After looking at a handful of the blog posts on your web site, I truly
    appreciate your technique of blogging. I book-marked it to my bookmark webpage list
    and will be checking back in the near future. Take a look at my
    website as well and let me know your opinion.

  13. Thank you for the good writeup. It in fact was a
    amusement account it. Look advanced to far added agreeable
    from you! However, how can we communicate?

  14. I think the admin of this web page is truly
    working hard in favor of his website, because here every data is quality based stuff.

  15. Hello there, just became aware of your blog through Google, and found that it’s truly
    informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future.

    A lot of people will be benefited from your writing.
    Cheers!

  16. You really make it seem so easy with your presentation but I find this topic to be actually something that
    I think I would never understand. It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to
    get the hang of it!

  17. Hello There. I found your blog using msn. This is a really well written article.

    I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post.

    I’ll definitely comeback.

  18. This article will help the internet users for setting up new blog or even a weblog
    from start to end.

  19. hi!,I really like your writing so a lot! share we be in contact extra approximately your article
    on AOL? I need an expert in this space to unravel my problem.
    Maybe that’s you! Having a look forward to look you.

  20. Nice blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements
    would really make my blog stand out. Please let me know where you got your design. Cheers

  21. Do you mind if I quote a few of your posts as long as I provide credit and sources back
    to your website? My blog site is in the very same niche as yours and my users would definitely benefit from a lot of the information you provide here.
    Please let me know if this ok with you. Thanks!

  22. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.

    I think that you can do with a few pics to drive the message home a bit, but instead of that, this
    is great blog. A fantastic read. I’ll definitely
    be back.

  23. Its like you learn my thoughts! You appear to know a lot approximately this, like you wrote
    the guide in it or something. I feel that you simply can do
    with a few % to power the message house a bit, but instead of that, that is fantastic blog.
    A great read. I will certainly be back.

  24. If some one wishes expert view regarding blogging then i propose him/her to
    pay a visit this blog, Keep up the nice work.

  25. My spouse and I stumbled over here different web page and thought I
    might as well check things out. I like what I see so now i’m following
    you. Look forward to looking at your web page yet again.

  26. It’s awesome to pay a visit this website and reading the views of all friends about this article, while I am also eager of getting knowledge.

  27. I am actually grateful to the holder of this site who has shared
    this impressive paragraph at at this time.

  28. Thanks for finally writing about >Google acquires Fossil smartwatch tech for $40mi | | 36HYPE™ <Liked it!

  29. Hi there, just wanted to say, I liked this post. It was helpful.

    Keep on posting!

  30. I like it when folks get together and share views. Great site, stick with it!

  31. WOW just what I was looking for. Came here by searching for
    google

  32. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment.
    Is there any way you can remove people from
    that service? Many thanks!

  33. I really like it when folks come together and share thoughts.

    Great site, keep it up!

  34. Wonderful beat ! I wish to apprentice while you amend your site,
    how can i subscribe for a blog site? The account helped me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright
    clear idea

  35. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more enjoyable for
    me to come here and visit more often. Did you hire out a developer to create your
    theme? Fantastic work!

  36. After exploring a handful of the articles on your web site, I really appreciate your technique of blogging.
    I book marked it to my bookmark site list and will
    be checking back soon. Please check out my web site too
    and let me know how you feel.

  37. I’m gone to convey my little brother, that he should also pay a quick visit this web site on regular basis to obtain updated
    from most up-to-date news.

  38. Thanks in favor of sharing such a nice idea, paragraph is
    fastidious, thats why i have read it entirely

  39. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added
    I get four emails with the same comment. Is there any way you can remove me from that service?
    Cheers!

  40. Heya! I just wanted to ask if you ever have any issues
    with hackers? My last blog (wordpress) was hacked and I
    ended up losing a few months of hard work due to no data
    backup. Do you have any solutions to protect
    against hackers?

  41. I am sure this paragraph has touched all the internet users, its really really nice piece of writing on building up new blog.

  42. Good day I am so delighted I found your site, I really found you by
    error, while I was browsing on Digg for something else, Nonetheless I am
    here now and would just like to say thanks a lot for a remarkable post and a all round enjoyable blog (I also love the theme/design), I don’t have time to browse it
    all at the minute but I have book-marked it and also included your RSS feeds,
    so when I have time I will be back to read much more, Please
    do keep up the fantastic job.

Leave a Comment